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“Absorb what is useful, reject what is useless, add what is specifically your own.”

— Bruce Lee

Let's build something great!

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© 2025 Khalel Dumaz. All rights reserved.

Workflow

The Method
& The Mindset

Great products aren't just built; they are crafted through a rigorous process and guided by unwavering principles.

The Method

1

Problem Definition & Success Criteria

I start by clearly defining the product problem, who it affects, and what success looks like. I anchor every decision to outcomes, constraints, and tradeoffs.

Nothing moves until this is sharp.

2

Problem Reframing & Assumption Testing

I use AI to reframe the problem from multiple perspectives, surface hidden assumptions, and stress-test the framing against edge cases.

This prevents solving the wrong problem well.

3

AI-Enhanced Research

I use AI to synthesize market data, analyze competitor patterns, and summarize user feedback at scale without losing nuance.

Speed without understanding is useless. This keeps both.

4

Insight Synthesis & Opportunity Mapping

I cluster research into clear themes, identify user tensions, and map opportunity spaces tied to measurable outcomes.

This is where research turns into direction.

5

Generative Ideation

I leverage AI to rapidly explore conceptual, interaction, and visual directions within clearly defined constraints.

Breadth first. Taste second. Commitment last.

6

Experience Modeling & User Flows

I map end-to-end user flows and system states, using AI to uncover gaps, edge cases, and friction before high-fidelity design.

Systems before screens.

7

Content & Strategy Drafting

I collaborate with AI to structure information architecture and craft clear, intent-driven UX copy.

Words are part of the experience, not decoration.

8

Rapid UI Exploration

I use AI to accelerate UI exploration while I refine hierarchy, consistency, and visual clarity through human judgment.

AI explores. I decide.

9

Prototyping & Scenario Simulation

I pressure-test prototypes by simulating user behaviors, first-time experiences, and failure states early.

This is how risk gets removed quietly.

10

Validation, Decisions & Handoff

I synthesize feedback, make informed design decisions, document rationale, and support clean execution with engineering.

Design isn’t done until it ships correctly.

The Mindset

Guiding values that ensure every pixel serves a purpose.

Clarity

Information should be easily understood

Functionality

Design must be functional first

Ease of Use

Simple interactions, easy learning curve

Consistency

Same solution for same problem across the UI

Fluidity

Flows with subtle animations that guide users intuitively

Focus

Tasks are isolated to reduce distraction

Richness & Beauty

Thoughtful, elegant design that feels unique but familiar