About me

I'm a Product Design leader with a passion for creating engaging user experiences. With over 15 years in the field, I've been fortunate to shape digital spaces in e-commerce, live streaming, and social media and more. My focus? Bringing products to life that not only attract users but also contribute to safety and revenue growth. I love diving into design challenges, working with and leading teams on a collaborative journey, while keeping the user's needs at the heart of every project. I'm excited to bring my blend of creative leadership and proven results to a team that values innovative and user-focused design.

What is Fanatics Live?

Fanatics Live is a Live-streaming Commerce app for sports card breakers and collectors. 

PROJECT GOAL: 

Rapidly develop a live- streaming, engaging shopping experience specifically for card collectors and breakers to find product-market fit.

MY ROLE: 

As the Sr. Product Designer, my role involved designing, testing, and contributing new ideas for the initial features of our new iOS app. This product was a new entry in a market that is still evolving and undergoing validation for product-market fit.

my Feature focus:

  • Show Feed

  • User Profiles

  • Search

  • Community

  • Activity Center

  • Seller Analytics

  • Listings Management

What is Neighbors?

Neighbors allows you to know what’s happening in your surrounding neighborhood with real-time, hyper-local safety information from your very own neighbors, local news and public safety agencies. 

PROJECT GOAL: 

Design a user-friendly experience that facilitates access to safety information from neighbors, public agencies, and local news sources, while also introducing users to the full range of Ring device offerings.

MY ROLE: 

As the Lead Product Designer / Product Design Manager, my task was to create a complete experience for the Neighbors App, with a focus on UX/UI Design, research, user testing, visual design and helping define feature roadmaps.

CORE FEATURES:

  • Neighbors Content Feed

  • Safety Reports / Safety Alerts

  • Post Creation / Commenting

  • Neighborhood / Map View

  • Account Management

  • In-Feed Marketing

What is Surf Air?

Surf Air, is the first private air travel club of its kind offering all-you-can-fly service for one monthly fee. 

PROJECT GOAL: 

Design a Surf Air mobile experience that will enhance the brand's luxurious feel and prestigious business model while also serving as a user friendly utility for customers to book and manage flights.

MY ROLE: 

As the Principal Product Designer, I was responsible for creating the comprehensive experience of the Surf Air mobile app, with a focus on user experience, visual design, and the development of a consistent design system.

CORE FEATURES:

  • Flight Booking

  • Membership Purchasing

  • Experience Booking

  • Account management

  • Notification Center

What is LOOT CRATE?

Loot Crate, is the original subscription box service featuring collectibles, figures, t-shirts and more from the best in pop culture franchises.  It's like comic-con in a box!

PROJECT GOAL: 

Develop an iOS app that enhances the crate experience in the digital realm, ensures seamless integration with the website and incorporates social features to keep customers engaged within our brand.

MY ROLE: 

As a Lead Product Designer, I was responsible for the comprehensive design and development of the mobile app experience for iOS and Android, as well as creating and implementing the product roadmap while leading an agile team of iOS developers and backend engineers. 

CORE FEATURES:

  • Shopping

  • Account Management

  • Augmented Reality

  • Polls

  • Social Feed

  • Notifications

  • Purchase Flow

INFORMATION ARCHITECTURE

WIREFRAME

STORY + JOURNEY

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What is Voy?

Voy is a universal travel loyalty program built on the blockchain, which means that consumers data and travel identities are protected and only released with their consent. 

PROJECT GOAL: 

Design a one of a kind Loyalty Rewards management system that allows Airlines like Delta, United as well as credit card companies like American Express to manage a white label loyalty rewards system built on blockchain.

MY ROLE: 

Senior Product Designer building the end-to-end iPad and responsive web experience for customer and backend management.  My primary focus was UX, Visual Design.

Primary feature focus:

  • Manage Voy Customer Database

  • Admin Panel

  • 3rd Party Integration

  • Account management

  • Rewards Redemption & Booking

What IS HELP YOU?

U Help You, is a virtual chat therapy app aimed at making therapy more accessible and affordable for those in need of mental health service.

PROJECT GOAL: 

Design an experience that makes it easy for people to get quick chat therapy while also allowing therapists to find new patients to serve.

 

MY ROLE: 

UX/UI Designer focusing on the intake flow, visual design and product-market-fit.   

CORE FEATURES:

  • Search for therapists

  • Book a session

  • Manage patients

  • Create patient notes

 

USER FLOW + IA

WIREFRAME

Design gallery

The synergy between UI and UX is crucial. Think of them as siblings with different talents working together to build a cohesive product. While UX sets the foundation for the structure and flow of the user experience, UI enhances it with its visual and interactive elements.

Having utilized both UI and UX design in my projects, I've seen firsthand how their combination leads to the creation of products that are not only attractive but also highly functional and user-centered. This harmonious blend is what makes digital products stand out in today's competitive market.

 
“Absorb what is useful, reject what is useless, add what is specifically your own. ”
— Bruce Lee

Contact Me

Let's build something great!